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Gordon Balmer 

EXECUTIVE DIRECTOR

Gordon has extensive experience in the fuel industry having worked for BP for 30 years. During this time he worked in Commercial fuel sales, International project management, UK Fuel Card Manager and UK Country Manager in European Fleet Services.

Away from work he enjoys keeping fit, cycling, watching sport and gardening.

Email: gordon.balmer@rmif.co.uk

Alexander Russell

DIRECTOR OF STRATEGY

The Car Wash Association is delighted to welcome Alexander Russell as part of our team helping to improve the car wash industry. Alexander has a wealth of experience in this sector, having spent 38 years in the car wash industry as a Director of IMO Car Wash Group Ltd. Alexander is also the non-exec Director of the RMIF.

Alexander is also a Consultant for Sotheby’s Europe and speaks seven languages. Away from work Alexander enjoys photography, politics, skiing, walking, cycling, tennis, travel, literature, history and family life.

Email: alexander@batcombehouse.co.uk

Brian Madderson

Car Wash consultant

Managing Director of George Hammond PLC for 20 years which included responsibility for their Petrol Retailing and Car Wash Division with both rollover and self-serve jet wash installations.

On retirement in November 2019, joined the Retail Motor Industry Federation (RMIF) as Chair of the Petrol Retailers Association. As the political and business climate turned against the myriad of mainly non-compliant Hand Car Washes established across the UK since 2005, re-formed the Car Wash Association which became a legal entity operating under the RMIF banner in late 2017.

Email: Brian.Madderson@rmif.co.uk

William Balmer

EXECUTIVE ASSISTANT

William recently joined the PRA team in 2021 after graduating with a Mphys in Astrophysics. He facilitates the day-to-day management of information, event scheduling, the members customer management system, and maintenance of the PRA and CWA websites. This has also included writing reports such as the CWA’s Industry Market Report 2021 and assisting on the latest fuel crisis in October 2021.


Outside of work, William enjoys watching documentaries, doing Krav Maga and keeping up to date with the latest space news.

Email: william.balmer@rmif.co.uk